Hudson Global and QuantiaMD Join Forces to Provide True Physician Engagement
Innovative Partnership Evolves Beyond Digital Media to Provide Access and Personalized Service to Physicians.
NEW YORK — MAY 29, 2013 - Hudson Global, a division of Draftfcb Healthcare, and QuantiaMD have formed an innovative partnership to deliver a full suite of personalized digital solutions that provide physicians education and service on their terms. The partnership represents a profound change in how major healthcare participants, such as payers, hospitals and life sciences companies can engage physicians at a time when these industries are grappling to find the best means to serve the needs of healthcare providers through transparent and effective interactions.
QuantiaMD is the largest social learning and collaboration platform for physicians, with 170,000+ validated clinician members nationwide. QuantiaMD's digital platform enables members to gain practical knowledge and stay current on medicine and the challenges of health reform through short, interactive, case-based learning, rich discussions, and specialty consults with experts and peers. QuantiaMD's independent faculty includes 600+ recognized experts from top institutions, such as the Mayo Clinic and Johns Hopkins, and government agencies such as the Centers for Disease Control (CDC) and the Centers for Medicare and Medicaid Services (CMS).
"Physicians are the core of healthcare. Their schedules are already overflowing, and the flood of new requirements on their time is rising fast. Physicians no longer have the time for traditional in-person meetings, learning or discussions with colleagues," said Eric Schultz, Executive Chairman, QuantiaMD. "By combining the strengths of our two companies, we are bringing a personalized approach to digital communication that provides physicians access and services on their terms, when and where they want it."
This new partnership evolves beyond digital media to provide the first comprehensive personalized digital access solution. Hudson's compelling interactive digital content, live interactive broadcast events, and interactive web sharing between physicians and experts, are now integrated with QuantiaMD's ServiceLink products and with QuantiaMD's physician network online and on mobile. Clients such as payers, hospitals and life sciences companies can leverage these capabilities through a personalized digital channel to access and serve physicians effectively and transparently.
"Our partnership with QuantiaMD is a perfect synergy," said Robert Blink, president, Hudson Global. "Hudson has the capabilities and resources to produce high-quality content and deliver live meetings and exchanges, and QuantiaMD has the unique platform and receptive audience with a history of deep engagement. By applying the latest social technologies to medicine, we are modernizing how physicians work together and interact with the major participants in healthcare, including hospitals, ACOs and life sciences companies, to meet a variety of objectives that reduce costs and improve the quality of care."
QuantiaMD has an active and growing membership of validated clinicians who interact using their real names and credentials. In 2012, physician members engaged in over one million hours of interactive learning on QuantiaMD, with the average member spending 45 minutes a week on the site. One-third of QuantiaMD's members access it via mobile devices.
About QuantiaMD
QuantiaMD, the largest social learning and collaboration platform for physicians, is transforming the way healthcare is delivered. By applying the latest social technologies to medicine, QuantiaMD is modernizing how physicians work together and interact with the major participants in healthcare, including hospitals, ACOs and life sciences companies. On QuantiaMD, 170,000+ physicians share real-life experiences from clinical practices nationwide, in minutes, and engage directly with healthcare institutions to meet a variety of objectives that reduce costs and improve the quality of care. Built from the ground up for how physicians practice today, QuantiaMD's scalable platform is fully mobile, secure and easy-to-use. To learn more, visit www.QuantiaMD.com. For client solutions, visit www.QuantiaMD.com/clientsolutions.
About Hudson Global
Hudson Global, based in Tarrytown, NY is an innovative pharmaceutical marketing company that combines creative traditional tactics with world-class cutting edge technology to deliver high impact, targeted, fully integrated programming and analytics.
Since its founding in 2004, Hudson has provided solutions to sales and marketing teams at over thirty pharma companies and represented more than sixty different pharmaceutical brands, which generate over $46.0 billion in annual sales. The Company operates in a variety of therapeutic areas including oncology, cardiovascular, CNS, dermatology, diabetes, gastroenterology, infectious diseases, pediatrics, respiratory, rheumatology, women's health, and biologics.
Hudson's core divisions offer promotional marketing services that combine quot;traditionalquot; marketing programs with a world-class digital and interactive media platform that enables greater impact on, and flexibility to, the target audience. From medical strategic services to technology and Internet media communications to peer-to-peer and other personal programming, Hudson combines these areas with a full complement of support groups to carry out high quality marketing programming in a fully regulatory compliant manner.
About the Draftfcb Healthcare Network
With more than 30 years of experience marketing to healthcare professionals, patients and consumers, Draftfcb Healthcare produces work that is both strategically relevant and creatively compelling. The agency provides its clients with multichannel capabilities, including payer strategy and marketing, professional education, scientific services, strategic planning and media services. It's high-energy, diverse culture and global network have enabled it to strengthen its relationships with an extensive client roster, including J&J, Boehringer-Ingelheim, Bristol-Myers Squibb, Lilly, Novartis, Thermo Fisher and Teva. It was named "Agency of the Year" by Medical Advertising News in 2006 and 2009 and by Medical Marketing & Media in 2007 and 2010. For the last four years, 2010, 2011, 2012, and 2013 it was named Most Creative Agency by Medical Advertising News.
Draftfcb Healthcare is a unit of Draftfcb, itself a member of the Interpublic Group (NYSE: IPG). Under its network umbrella, Draftfcb Healthcare has other separate full-service, multichannel healthcare agencies, including AREA 23 and NeON, and Hudson Global as well as units focusing specifically on managed markets and medical education. For more information, visit www.draftfcbhealthcare.com.
QuantiaMD contact:
Ross Homer
Communications Manager
QuantiaMD
T. +1.617.219.6164
E. ross.homer@quantiamd.com
Draftfcb contact:
Mansura Ghaffar
T. +1.212.716.7523
E. mansura.ghaffar@draftfcb.com
